Leading Culture in the Age of AI: A Case Study of a Fortune 50 Company
When AI burst onto the scene, it didn’t wait for a roadmap. It showed up in our workdays - rewriting emails, summarizing meetings, and reimagining how we collaborate - long before most organizations were ready.
But the hardest part of AI adoption isn’t the technology. It’s the culture that surrounds it.
Across companies, we’ve seen the same mix of emotions: excitement, curiosity, anxiety, and uncertainty. Employees wonder what AI means for their future. Leaders worry about risk and readiness. HR teams are left asking: How do we make this feel safe, strategic, and human?
That’s where the real work begins.
From Compliance to Culture: HR’s Role in Shaping AI Adoption
In our latest case study, Leading Culture in the Age of AI, we explore how a Fortune 50 company’s HR AI team, partnering with Cultivate, reframed AI adoption from a compliance challenge into a global cultural movement.
Instead of launching another system rollout, they built an inclusive, people-first approach that engaged employees at every level of the organization.
Through grassroots showcases, community activations, and learning experiences reaching over 40,000 employees, the HR AI team helped employees move from fear to fluency, and leaders from uncertainty to shared ownership.
A Practical Guide for HR and Change Leaders
To help organizations begin their own journey, we’ve also created the HR AI Adoption Playbook — a practical guide for HR and Change leaders ready to lead AI adoption with intention.
Inside, you’ll find:
Lessons from real organizations that made AI learning inclusive and energizing
Frameworks for building readiness across four strategic domains: Talent Skilling, Operational Excellence, Work & Org Design, and Strategic Workforce Planning
Real-world examples of how to build confidence and community around AI
This playbook is designed to help you make AI adoption feel responsible, human, and aligned with your culture—because sustainable change doesn’t start with code; it starts with people.
The Takeaway
AI adoption is more than a digital transformation—it’s a cultural one.
The technology will keep evolving. The organizations that thrive will be those that lead with empathy, curiosity, and shared purpose.
If you’re ready to build a culture that leads confidently in the age of AI, these two resources are your starting point:
