Imagine a space alien landed in front of you, ran out of their ship on a retro, retractable ramp, and demanded an explanation of a complex topic like "government". They need this information to make a plan for interacting with human governments now and in the future.

The Emotional Cycle of Change is a framework that speaks specifically to voluntary change–change that we seek out for ourselves. It's this kind of change that often begins with incredible optimism. As we start building the narrative of what is to come once change happens, we focus mostly on the upside. It makes sense–the upside is likely why we are making the change in the first place.

On a blistering Los Angeles day in 1988, Richard Montañez was going about his work as a janitor at a PepsiCo manufacturing site when he heard a noise and saw people rushing to the lines. One of the Cheetos manufacturing lines had broken down.

On a blistering Los Angeles day in 1988, Richard Montañez was going about his work as a janitor at a PepsiCo manufacturing site when he heard a noise and saw people rushing to the lines. One of the Cheetos manufacturing lines had broken down.