Insights Hub

The Cultivate Insights Hub is where research meets action.

Dive into our original research, thought leadership, and expert insights on building cultures that help science-led companies thrive.

Cultivate Articles

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So Your People Can Use AI, But Can They Still Think Without It?

Companies tracked AI adoption by counting users, a number that says nothing about what the tools are doing to the people inside the workflow. This article draws on research from Microsoft, Carnegie Mellon, and MIT Media Lab, pointing to reduced critical thinking and weaker recall among workers who lean on generative AI, alongside Gartner's expectation that half of global organizations will require AI-free skills assessments through 2026. It offers the THINK Test as a way to sort, one task at a time, which work builds the judgment an organization will need later and which work AI can take.

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Your Secret Weapon Against AI Workslop Is an Expert Who Can Catch the Error

Most organizations have figured out how to use AI to produce work faster, but few have answered the question of who owns what comes out. This article argues that AI-assisted work is a draft, not a deliverable, and that a named person with deep subject matter expertise must own and verify it before it moves forward. Drawing on research across various sources, it makes the case that the human in the loop has to be an expert, not a generalist, especially in regulated and science-led industries.

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Every Prompt Is a Purchase: A Guide to Choosing Your AI Model

A record-breaking open AI model just launched at a mid-tier price. The real decision it raises is which model fits which task. This article argues that as AI pricing splits further into fast and premium tiers, the model an employee picks for a given task, not the price of any single model, determines whether an organization gets a quick answer or real thinking.

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A Business Leader’s Guide to World Models: The AI Building the Future of Work

The next wave of AI will model physical reality, not generate text. This article explains what world models are, using the framework published by Stanford professor Fei-Fei Li, and maps the investment signals behind them. It connects this technology to the specific roles and domains in science-led organizations that world models will reach first.

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Cultivate Research

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Employee Empowerment in Action

Unveiling the secrets of how employees empower themselves to drive business impact and organizational change in large companies

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Organizational Empowerment in Action

Introducing the five crucial dimensions of empowerment for today’s high-performing organizations

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Our Proprietary Space Model

Uncovering the crucial dimensions that collectively define what organizational empowerment means today

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Our 8 Behaviors of Teaming Success

Discover our years-long research, which resulted in us uncovering the 8 behaviors that drive clinical trial team success.

Our Experience Design Toolkit

We’ve distilled years of experience design knowledge into a toolkit you can use to jumpstart how to think about your experience.